Restaurants are forever trying to achieve a higher level of efficiency, not just in service, but a more efficient business model from an economic perspective. By the laws of supply and demand, if restaurants can adjust their prices based on the time and day, availability of raw materials, or how busy the restaurant is, it’ll be able to run at a peak equilibrium of profits.
That’s part of the reason deal sites are all the rage these days. By offering lower prices at non-peak times, to specific voucher holders, restaurants are in fact being more efficient. (I’m obviously omitting several critical variables, but in an idealistic world of Econ 101 textbooks, this is correct)
The New York Beer Company takes the model a step further. All of the drinks are priced by market forces, in real time, based on the supply (well, that’s assumed infinite here from the taps) and demand (orders) of beers. On the ticker tape, you see price fluctuations of your favorite New York brews.
While this concept is really more of a novelty than business model, it does serve to remind us that technology is constantly trying to make the ancient culinary art more efficient. Economists rejoice.
On a more serious note, this new American restaurant in Midtown serves very familiar casual fare. Stuff you can find at Friendly’s or Fridays, but made slightly better to meet New Yorker’s demands. We ordered a simple burger, which was quite tasty. The more elaborate dishes such as rock shrimp failed to impress. My recommendation would be to stick with wings, fries, burgers and beer.
During lunch time, the ticker wasn’t very exciting as the “volume” was light. Come on a Friday evening to see some market volatility, and take full advantage of it.
What does this rating mean?
New York Beer Company
321 West 44th Street
New York, NY 10036